THE SEVEN DAY SPRINT

Day One - Lay the Foundation

Before you can get to work actually creating, you need to create your foundation.  

Chances are you're here because you have goals with content.  Maybe you want to sell more product, maybe you want to leave a job you hate and make money to create content.  Whatever your goal is, this step is crucial so that when you start getting massive goals, it actually takes you closer to your goals.

If your goal is to sell products, 10 million views won't be a win unless they actually convert into buyers.

So here's what we're going to do.

STEP ONE: Write down your 6 month goals

•  How much do you want to be earning?
•  How many followers do you want to have?
•  How many views do you want to be getting on average?
•  What do you want to be known for?

STEP TWO:  Define your Audience

You need to be crystal clear on WHO you are trying to serve and the value you can provide them. If you haven’t already, set aside 20 minutes to do this activity:

“I help [this specific type of person] solve [this problem they’re struggling with] through [your content, product, or area of passion].”

Example:

“I help busy moms in small apartments create organized spaces with affordable Amazon finds.”

Then go deeper and create a snapshot of your ideal audience avatar (a 3-4 sentence description):

“Sarah is a 34-year-old mom who loves decorating her small apartment but feels overwhelmed by clutter. She scrolls Instagram at night for inspiration but gets frustrated when everything looks too expensive or unrealistic. She wants quick, budget-friendly hacks that make her space feel calm and beautiful.”

STEP THREE:  Optimize your Bio

Let's say next week, you find your viral format and your next video gets 10 million views.  Will everyone who goes to your profile know what to do next?

If you're selling a product, they should know how to buy it, if you're an influencer, they should know what they'll get if they follow you.  Make sure your photo, and bio make it extremely clear who you are and why people should follow along.  

If you're selling products, or affiliates, make sure you have a link tree that directs people where to go in a simple way.

Make sure the videos you have pinned are the ones you want people to see if they're curious about who you are!

Day Two: Watch the Viral Content Workshop

Once you are done, go back through your last 5 videos and use the hook rating system that Glen outlines for you.  If you don't have any of your own videos to review, scroll through social media and choose 5 videos.  (Ideally do both!)

I want you to pause each video after 5 seconds and think about whether the video had:

Curiosity - If you never got to finish watching it, would you lose sleep wondering what happened?

Context - Is it clear where the video is going and why you should care enough to keep watching?

Promise of Payoff - Is there a strong reason that you should watch until the very last moment?

Once you've rated the videos, take a look and see how it performed.  Do the views match the rating you gave them?

As a refresher:

1/5 = 0 - 1,000 Views

2/5 = 1k - 50k Views

3/5 = 50k - 500k Views

4/5 = 500k - 999k Views

5/5 = 1m+ Views

Then using what you learn, rewrite the hooks for those videos.  Try adding a Reaction, Stakes, or a Curiosity Gap.  

Day 3: Brainstorm with the Viral Prompt

Next, you are going to fill in the prompt we provided you in the content workshop and start using AI to brainstorm some video ideas.

Remember, to update the Context and References!  The success of this prompt hinges a TON on the quality of the references you provide.  These should either be the best videos you've ever created, OR videos that you wish you had thought of first.  

Once you're done that, drop it into ChatGPT, Claude, or whichever ai you like best.  It's going to ask you a few questions about yourself, then give you a list of ideas.

I want you to use the rating system from yesterday to rate every idea it gives you.  Nine out of ten of the ideas will likely be garbage, but see if you can turn one of them into a slam dunk.  If not, tell the ai what you liked and what you didn't, then get 10 more ideas.

(If all the ideas are garbage, revisit your 'references' section and spend a bit more time making it better)

By the end of this, I want you to have five potential concepts that you are really excited about. Remember, you are going to need to tweak the results AI gives you.  See if you can add promise of payoff in the form of a Reaction, Stakes or a knowledge gap, to make it even better.

Day four: Film your Video  

What separates the largest creators in the world from the 99% of people stuck in 200 view jail, is the ability to take action and never quit.

Since you're here, I already know you're a part of the 1% that doesn't just take in information but actually uses it to move forward and gain momentum.

Today, I want you to take the idea from the list you made yesterday that gets you the most excited and film it!

Remember in the workshop when Glen said we shot a video 5 times, and didn't use a single clip until the 5th time around?  That video got over 9 million views because we kept shooting it until we knew the video was exactly how we imagined it would be.

I want you to shoot this as many times as you need to until you get the right take!  

Shoot a clip, then watch it back imagining you're a stranger on the internet who's never seen your face before.  Try and be critical:

•  Are you delivering the line with enough energy?
•  Could the light on your face be better if you moved somewhere else?
•  Is there a simpler way you could deliver the same line so nobody gets confused?
•  Is there something you could be holding or doing to make the visual better?

You might shoot the hook 50 times (we've been there) but you'll know when you got it right!

Professional actors filming movies will sometimes deliver a line over 70 times before getting a take everyone is happy with.  Don't expect you'll nail it the first time!

Even if you're pretending your friend is a stranger for a video, be prepared to reset and shoot it all from the beginning.

Remember, this is practice, and just like anything else, the more you do it, the better you'll get.  We are simply flexing your creative muscles and helping you understand how this process works.

But if you follow everything Glen laid out for you, there is a very good chance you'll have one of the best videos you've ever created.

For Day 5: Share your video for feedback!

The magic of the Viral Content Accelerator is getting the right feedback at the right time so you know what you can improve to take your content to the next level.

I want you to take the video you created yesterday and post it in the 'Community Thread' for feedback! 

Here are a few things to remember:

•  Everyone in this community wants you to win.  Even if feedback feels like a gut punch, it will always be with the intention of helping you grow and create better content.  

•  Write the caption you're thinking of including so people have the full picture.  

•  While you're waiting for your video to get reviewed, go leave feedback on someone else's video.  Think about everything we've gone over this week, and share whether their video had Curiosity, Context and a Promise of Payoff.  Bonus points if you can leave a suggestion on something that might have taken it to the next level.

Day 6: Get Feedback & Improve our video!

Note that this day might not happen immediately after Day 5. It might take a few days to get the feedback consolidated.

So now there are two ways you can go..

1. If the feedback is minimal

If the feedback is 'This is amazing', or it's just minor tweaks, make those adjustments if you agree, then it's time to post the video!

2. If there are BIG changes

There's a chance that when you post the video, the feedback you get will require a full reshoot.  If this is the case DON'T PANIC!

First, think hard about whether you agree with the advice.  We've helped creators get billions of views so we like to think our advice is solid BUT, even we've been wrong before!  If you disagree with the advice, try and prove them wrong (but if the video doesn't do well, consider it again).

If you DO agree with the advice, it's time for a reshoot.  But don't get discouraged.

Remember, the goal for the next 6 months is to find a video format that gets millions of views consistently.  For perspective..

If you're getting 1,000 views on average, you'd have to make ONE THOUSAND VIDEOS to get a million views..  

And we're trying to do it with ONE video.

THAT is the difference between a "good" video and a slam dunk.  

So don't feel too bad about shooting it one more time if it has potential to become a slam dunk.

One more tip, if you're not sure whether the advice is good or not, try posting the original, AND recreating it with the feedback to test which does better!  

Day 7 - Post and Repeat

Welcome to the final day of the sprint!  Today we're going to be posting your video, then analyzing the results.  

I strongly recommend posting it to Instagram, TikTok, YouTube Shorts and Facebook.  We've had people who flop on Instagram but get millions on TikTok, or vice versa, so it's always worth putting it everywhere you can!

Now, it's in the algorithm's hands.

Hopefully this first video is already an improvement from what you get on average.  If it is congratulations!!  It means you're moving in the right direction!

BUT, if the video doesn't do as well as you might have hoped, it's time to analyze it and try to uncover what you can improve next time.

As Glen mentioned in the workshop, you can tell with 90% accuracy how well a video will do by the first 5 seconds, so that's where you should start.

Be extremely critical of the hook...

•  Could people have gotten confused?
•  Is it possible people don't care about that payoff as much as you thought?
•  Was the visual hook not interesting enough for them to hear you out?
•  Could you add better Stakes, promise of a reaction, a knowledge gap etc?
•  Is it possible you could deliver the next one with more energy?

A few more things you should ask yourself...

•  Did I give the payoff away too early?
•  Was there a point that people might have scrolled because they got what they came for?
•  Did I cut the lulls, and take out anything that could have been boring?
•  Could this video have had the exact same impact but been shorter?  If so, could I re edit it to make it more engaging?

Then, decide whether it was the idea or the execution.  If the idea doesn't feel like a home run, it's time to go back to the ai brainstorming step and start again from the top.

But if you still think the idea is a winner, and maybe there was something missing in the execution.  TRY AGAIN!  

This could mean a re-edit, or starting from scratch and filming the video one more time.

Remember, a good video will get 1,000 views.

A great video will get 1,000,000.

You'd have to make ONE THOUSAND good videos to get the same views as one great one..

So don't feel too bad about having to create it a second time!

Now, give yourself a big pat on the back!

This seven day sprint is the blueprint that's helped other people in this program get hundreds of millions of views on social media.  But here's a tip...  It didn't happen on the first try.  It usually didn't happen the second time either.

It usually happens when a creator has the overwhelming urge to give up, but decides to give it one more try...  

And no matter how many times it takes, we're going to be here cheering you on!!

We hope this sprint has set the tone for what you're going to get out of this program.  We cannot wait to keep sharpening these skills on all of our coaching calls!