THE SEVEN DAY SPRINT

Day 1: Lay the Foundation

Before you start creating, you need to make sure that when your content takes off, it actually moves you closer to your goals.

Here's the truth: 10 million views means nothing if those viewers don't know what to do next.

Step 1: Write Down Your 6-Month Goals

Get specific about what you're working toward:

• How much do you want to be earning?
• How many followers do you want to have?
• How many views do you want to be getting on average?
• What do you want to be known for?

Step 2: Define Your Audience

You need to be crystal clear on WHO you're trying to serve. Set aside 20 minutes to complete this:

"I help [this specific type of person] solve [this problem they're struggling with] through [my content, product, or area of passion]."

Example: "I help busy moms in small apartments create organized spaces with affordable Amazon finds."

Then create a snapshot of your ideal viewer (3-4 sentences):

"Sarah is a 34-year-old mom who loves decorating her small apartment but feels overwhelmed by clutter. She scrolls Instagram at night for inspiration but gets frustrated when everything looks too expensive or unrealistic. She wants quick, budget-friendly hacks that make her space feel calm and beautiful."

Step 3: Optimize Your Profile

Imagine your next video gets 10 million views. When people land on your profile, will they know exactly what to do next?

• If you're selling a product, make it obvious how to buy
• If you're building an audience, make it clear what they'll get by following
• Make sure your photo and bio communicate who you are instantly
• If you have links, make sure they direct people somewhere simple and clear
• Pin the videos that best represent what your channel is about

This foundation work might feel tedious, but it's the difference between viral views that vanish and viral views that build something.

Day Two: Watch the Viral Content Workshop

Today you're going to watch the Viral Content Workshop we created for Amazon's Global Social Media Team. This is essential viewing before you start creating because it teaches you how to identify winning content before you ever hit record.

Once you are done, go back through your last 5 videos and use the hook rating system that Glen outlines for you.  If you don't have any of your own videos to review, scroll through social media and choose 5 videos.  (Ideally do both!)

I want you to pause each video after 5 seconds and think about whether the video had:

Curiosity - If you never got to finish watching it, would you lose sleep wondering what happened?

Context - Is it clear where the video is going and why you should care enough to keep watching?

Promise of Payoff - Is there a strong reason that you should watch until the very last moment?

Once you've rated the videos, take a look and see how it performed.  Do the views match the rating you gave them?

As a refresher:

1/5 = 0 - 1,000 Views

2/5 = 1k - 50k Views

3/5 = 50k - 500k Views

4/5 = 500k - 999k Views

5/5 = 1m+ Views

Then using what you learn, rewrite the hooks for those videos.  Try adding a Reaction, Stakes, or a Curiosity Gap.  

Day 3: Find Your First Viral Format 

Today you're going to use Format Finder and our Format Finder AI find a proven viral formats based on your niche.

Here's how to use it:

1. Open the Format Finder AI
2. Tell it your niche, and be specific (not just "fitness" but "home workouts for busy dads")
3. If you have a specific goal like selling a product or promoting a service, include that too.  It helps the AI recommend formats that naturally lead viewers toward action
4. The AI will recommend your top 3 formats to start with

Important: These aren't random suggestions. Every format in the library has a track record of getting millions of views. The AI is matching you with formats that fit your niche and goals.

If you want more options to choose from, feel free to ask the ai for more formats.

Once you have your top 3 recommendations, go to the Format Finder Library (It's a course inside your account) and watch the walkthrough video for each one.

These videos show you exactly how to execute the format.  What makes it work, common mistakes to avoid, and step by step instructions to get the most out of it.

By the end of today, you should:

• Have 3 format recommendations from the AI
• Have watched the walkthrough video for all 3
• Have chosen the ONE format you're most excited to try first

Pick the one that gets you genuinely excited. That energy will come through in your content.

Day four: Plan your Video  

Using what you learned from the format walkthrough video, map out your video:

The Hook (first 5 seconds): Write out exactly what you're going to say and show. Run it through the rating system from the masterclass:

• Does it create genuine curiosity?
• Is the context crystal clear?
• Is there a strong promise of payoff that makes people need to watch until the end?

If your hook isn't at least a 4 out of 5, keep working on it. Try adding stakes, a knowledge gap, or the promise of a reaction.

I encourage you to create multiple variations of the hook.  You can choose the best one to post, or even post several versions of the video with different hooks in Trial Reels (if trial reels are available for you).

The Structure: Based on the format walkthrough, outline what happens after the hook. Where does the payoff land? (Remember: it should be in the final moments, not the middle.)

The Visuals: What will people see in those crucial first 5 seconds? A boring visual can kill a great script. Think about what you could show, hold, or do that creates instant curiosity.

Write all of this down. Don't skip this step thinking you'll figure it out while filming, that's how you end up with mediocre content and wasted time.

For Day 5: Shoot your Video

Today you shoot.

Remember what separates creators with millions of views from those stuck in 200-view jail: the ability to take action.

Here's how to approach filming:

Shoot your hook first (and shoot it many times). Professional actors sometimes deliver lines 30-50 times before getting a take everyone's happy with. You shouldn't expect to nail it on your first take.

After each take, watch it back as if you're a stranger who's never seen your face before. Ask yourself:

• Am I delivering this with enough energy?
• Is the lighting on my face as good as it could be?
• Could I say this more simply so nobody gets confused?
• Is there something I could hold or do to make the visual more interesting?
• Would I keep watching if I saw this while scrolling?

You might shoot the hook 20 times. Maybe 40. That's normal. You'll know when you've got it.

Then film the rest of the video, keeping the same critical eye. Cut anything that feels slow. If there's a moment where viewers might scroll because they already got what they came for, restructure so the payoff lands at the very end.

One more thing: If you're filming something that involves another person or a "stranger," be prepared to reset and shoot the whole thing from the beginning multiple times. The first take is almost never the best one—people loosen up, forget the camera is there, and perform better with each attempt.

Day 6: Get Feedback & Improve your video!

The magic of this community is getting the right feedback at the right time.

Before you post publicly, share your video in the Community Feedback Thread for review. You'll typically get feedback within 24 hours.

When you post, include:

• Format Category: (ex. Education, Storytelling, Challenge, etc)

• Format Finder Template You Followed: (ex. Impossible Challenge, Will he/she notice,)

• Where do YOU feel this video needs work: (ex. need hook help, editing lulls, CTA ideas)

• Your Caption Hook Idea:

Then while you wait, go leave thoughtful feedback on someone else's video in the thread. Think about everything you've learned this week.  Does their video have Curiosity, Context, and Promise of Payoff? What could take it to the next level?

This isn't just being a good community member. Developing your eye for what works by analyzing other people's content will make your own content better.

When feedback comes in:

If it's minor tweaks, make the adjustments and you're ready to post.

If it suggests bigger changes, don't panic. First, consider whether you agree. The advice in this community is based on strategies that have generated billions of views, but you know your audience too. If you disagree, test it anyway and see what happens.

If you agree the changes would make it better, reshoot. Remember: one great video can get more views than a thousand mediocre ones combined. An extra day of work for a video with real viral potential is always worth it.

Day 7: Post and Analyze

Today you publish.

Post your video to Instagram, TikTok, YouTube Shorts, and Facebook. We've seen creators flop on one platform and get millions on another, so cast a wide net.

Then (and this is important) step away for a bit. Don't obsessively refresh your views. Let the algorithm do its work.

After 24-48 hours, analyze the results:

If the video performed better than your average, congratulations! You're moving in the right direction. Take note of what worked and why.

If it didn't perform as well as you hoped, it's time to diagnose. Start with the hook (as the masterclass taught you, you can predict performance with 90% accuracy from the first 5 seconds):

• Could people have gotten confused?
• Is it possible the payoff wasn't as compelling as you thought?
• Was the visual hook interesting enough to make people stop scrolling?
• Could you have delivered it with more energy?

Then look at the rest:

• Did you give the payoff away too early?
• Was there a point where people might have scrolled because they got what they came for?
• Could the video have been shorter while having the same impact?

Finally, ask yourself: was it the idea or the execution? If the format still feels like a winner but something was off in how you did it, try again. If the format doesn't feel right for you, go back to your other recommendations from the Format Finder and try a different one.

Congratulations—you've completed the 7-Day Sprint! You now understand the strategy behind viral content, you've used a proven format, and you've posted a video with real potential.

But this is just the beginning.

Your mission from here:

Keep testing formats until you find the one (or two, or three) that works for YOU. The creators who get millions of views consistently aren't chasing trends, they've found repeatable formats they can execute again and again.

This might happen on your first try. It might take ten attempts. The creators who win are the ones who keep going when they feel like giving up.

Here's how to keep the momentum:

1. Repeat the cycle. Go back to Day 3 and try another format from your recommendations. Or ask the Format Finder AI for more options. Each video you create sharpens your skills.
2. Join the weekly coaching calls. Every week, we introduce new formats and answer questions live. This is where you'll stay on the cutting edge and get personalized guidance.
3. Stay active in the community. Post your videos for feedback. Give feedback to others. The creators who engage the most tend to grow the fastest.
4. Watch for the golden goose. When you find a format that performs well AND feels natural to create, that's your signal to double down. That's your repeatable format, the thing that can take your content to millions of views without burning you out.

We've seen creators go from stuck in 200-view jail to getting millions within weeks of joining this program. The difference wasn't luck. It was following this process, staying consistent, and refusing to quit.

We're here cheering you on. Now get back to creating.