The 'Find Your Peak' Blog

The video 'hook' landscape is changing.

Generic, overdone hook formats like, "3 Tips For New Dog Owners", just ain’t cutting it anymore.
I believe switching the narrative to your personal experience is where it’s at!!

So what should you try instead??

“My puppy’s first day at home was a disaster, BUT I learned 3 very important things in the process…” 

See how much more curiosity this sparks?

People are n...

Have you ever heard of the "Curiosity Gap" strategy?

Basically, it's how creators are achieving WILD retention rates on their videos and how they are getting crazy engagement on their posts.

PLUS how they are able to get well above average watch times on all of their content.

In a nutshell, this strategy is pretty much a secret weapon to get people to watch right through to the end of your vide...

I can't stress enough that getting comfy with the numbers behind your videos is going to be your secret sauce to success as a creator.

And since analytics can be a little intimidating, I wanted to make it super easy (and maybe even a bit fun for you) to get into the habit of looking at them regularly.

This weekly accountability checklist is going to help you use TikTok and Instagram Insights lik...

Are your Instagram Stories not getting the views you're hoping for? If so, here's some actionable advice on how to truly unlock the potential of Instagram Stories and make them work harder for you.

I want to start with something that blew my mind. I recently polled my own audience asking whether they preferred to consume my content via Reels or Stories. Out of 1347 who responded, 94% said they enjo...

Instagram just announced that they are changing who see your content first and this could be a HUGE benefit to smaller creators. To learn more, watch this short video.

THEN head to the bottom of this post to learn how you can take advantage of this opportunity 👍

"Smaller creators historically haven’t gotten their fair share of reach on Instagram, and we want to change that. So we’re making some ...

If your struggling with getting your audience to take the next step after watching your content, I think you're going to find this helpful!

I'm gunna nerd out for a second and talk about the unsung hero of short form video content: the Call to Action. Or as marketers call it, the CTA! 📣

Yes, that magical little prompt at the end of your videos that can turn passive scrollers into conversions.

Let's...

Have you ever wondered how often you should be posting your content to TikTok and Instagram.

You've probably heard a few mixed opinions..

"You HAVE to be posting 3x a day on TikTok to get traction!!!"

"Posting at the EXACT time every single week is KEY to GROWTH!"

"Only post if it's SOLID content."

These different opinions can be polarizing and confusing. Which is why I want to shine light on one...

Are you guilty of being a passive user on TikTok or Instagram?? 🙈

✖️ Scrolling videos without ever engaging (commenting or liking)
✖️ Only logging into the App to 'Post' your own videos
✖️ Neglecting to get back to comments

If so, take this email as a sign to change those bad habits! Why? Because your passive habits are probably stunting your growth..

But don't worry, there's a super easy fix tha...

Today I am going to share a super cool tool that BLEW UP in 2023, that can help you better connect with your audience (& also help you promote your product or offer).

Have you ever heard of ManyChat? Basically it's like having a 24/7 chatbot that can answer questions, provide valuable information, and even drive traffic to your offers. How flippin' cool is that?!

So how does it work?

Well...

One of my goals for this year is to prioritize growth on Instagram. To be totally honest with you, I pumped the breaks on this platform the past couple of years with the introduction of TikTok. Why? Because I was getting bored of looking at the same old photos. But if 2023 proved anything on Instagram, it's that they are now taking video SUPER seriously in order to stay in the game. 

So I've done...

Put your hand up if you want to accomplish ANY of the following in 2024:

✨ Get more organized as a creator
✨ Be more consistent with your posting
✨ Grow a loyal, like-minded audience
✨ Stop stressing over what to post
✨ Become a top creator in your specific niche

 Hopefully you are over there waving your arms around screaming.. YES!!! 🙌

Here's the good news. Achieving all of these things is absolut...

Today I want to talk about something that might seem small but can make a BIG impact on your TikTok and Instagram game - your profile!

Are you showcasing the 'value' your channel provides?
Have you included a strategic CTA?
Are you using keywords to rank higher SEO-wise?

If you've answered 'no' to any of the above, I think you're really going to enjoy this blog post. Let's get straight to it 👇